Market Research

Global Markets has experienced teams that are familiar with the different markets in the GCC. Global Markets developed its own research methodology that is applied throughout the research and data construction process.  The ultimate goal of our work is to provide an actual reflection of the current market conditions that surround our clients’ needs. Our market size and share estimates assist our clients in learning about their operational and performance market position. Such awareness assists them in enhancing their current standing and capitalize on their competitive advantages to increase their market share.

Global Markets quantifies the operational and sales performance of businesses that compete within a certain industry definition. The elements studied during the market research projects include:

  1. Owner/Operator Profile
  2. Facilities
    1. Store Areas (indoor and outdoor)
    2. Store Furniture (indoor and outdoor)
    3. Store Equipment
    4. Store Fitout Cost
  3. Features
    1. Working Hours
    2. Websites & Social Networking
    3. Ordering Channels (delivery, drive through, car service)
    4. Other Features (smoking, loyalty cards, Wi-Fi)
  4. Human Resources
    1. Store Organizational Chart and Structure
    2. Staff Salaries (basic, benefits, and benefits)
  5. Sales Estimates
    1. Sales by Brand
    2. In store vs delivery sales
  6. Product and Service Pricing Analysis

Businesses which have an insight of the macro and micro market conditions can make better present and future business decisions. Our work through the different components cover:

  • Macro and micro market conditions
  • Field and on-desk data collection
  • Product and service positioning
  • Competitive Analysis
  • Supply and Demand Analysis
  • Sensitivity Analysis
  • Strategic Planning