Mystery Shopping

Global Markets assists its clients to understand the true nature of their products and services presence in the market. Our mystery shopping team is highly qualified to engage with products and services in the market while analyzing the external and internal factors surrounding the focused subjects. We believe that our clients should have a 360 degrees understanding of their company presence in the market. We at Global Markets provide Mystery Shopping services at 4 dimensions:

  • Personal Mystery Shopping: We visit your stores, interact with your employees and provide an overall assessment of the services and products offered to customers.
  • Visual Mystery Shopping: We assist our clients to learn about how their products are displayed, priced, promoted, and categorized in the market but capturing and photographing their products and services in real life.
  • Virtual Mystery Shopping: online and over the phone services are also playing a crucial part in our clients’ service portfolio. Global Markets local teams have been interacting with new service channels and provide their providers with in-depth analysis of their quality.

Our services do not stop at conducting the surveys only but also analyse them and provide solutions and recommendations. We also follow up with our clients and asses the implemented upgrades and solutions and how it impacts sales and customer satisfaction.

 

 

Market Research

Global Markets applies leading practices that differentiate the company in the marketplace. Global Markets’ research methodology depends on covering 100% of businesses that have physical market presence. The 100% business profiling helps reach new conclusions and ideas that are impossible to obtain by estimating only samples of the market. The detailed and micro study of business and brands is the key differentiator factor for Global Markets’ business model.

The ultimate goal of our work is to provide an actual reflection of the current market conditions. We assist our clients in growing their market share by capitalizing on their competitive advantages.

 

Site Analysis

Global Markets developed a site analysis selection process to assist clients in evaluating their next store location. The site analysis service is one of the applications of our massive data warehouse of real estate estate, retail, services, restaurants, and demographics. The approach considers more than 15 factors to evaluate potential locations. Clients receive an evaluation score of how suitable the location is to their brand. Some of the elements considered for the analysis are:

  • Traffic
  • Accessibility
  • Design
  • Competition
  • Demographics