Market Research Recipe for Success

My mother is my market research inspiration. Being responsible for all the needs for us at home, my mother set a good example to when to provide food, love, and care to us. She knows what each one of us likes to eat for lunch and based on that, lunch is prepared and the same applies to breakfast and dinner. Chicken would always make us happy but not tomatoes. The same basics apply to market study, an hotelier should know what hotel to build to make his pockets bigger and bring in more customers. Continue reading “Market Research Recipe for Success”

How to jump start your hotel development

Jump starting a car is fairly easy, but jump starting a hotel development is a bit more complicated. More things need to be put together than just another car battery and few wires to get a hotel project rolling. In principle, initiating a hotel development is no different from other property developments but some few tweaks here and there. Many developers in Kuwait were exposed due to their lack of understanding to the property development concept which made them misuse their resources. Financial, technical, and managerial skills are some key qualifications a developer would need to properly start a hotel development. Continue reading “How to jump start your hotel development”

The rising star of hotels in mixed-use developments

Al Salhia Mall, Al Muthanna complex, Al Rayya Mall, Al Manshar Mall, and Marina Mall all have something in common. They are all mixed-use developments that have hotels integrated in them. Kuwait witnessed a big step forward in real estate development in 1978 with the introduction of Al Salhia mixed-use development by Al Salhia Real Estate Company. The property is not a hotel, office, or a mall, but it is a combination of all. Hotels are considered within the mixed-use development equation and are major players in the overall mix. What makes such hotel developments special and how can they be more profitable than a stand alone a hotel property? Continue reading “The rising star of hotels in mixed-use developments”

The Business of Business Hotels

A shift in the category of hotels being developed in Kuwait was noticed in recent years. A Four Points by Sheraton, an Ibis Hotel, and a Courtyard Hotels started to show since 2003. Developers have noticed a niche market that has a potential of attracting the business type of demand. Two questions to be answered are; Why are these so called business and budget hotels categorized differently? and why have we not seen them before? Continue reading “The Business of Business Hotels”