Umbrella – Intelligence Platform

Umbrella is a business intelligence platform that enables members to view, research, and analyze value and volume indicators of different industries. Such information benefits both existing market players and new entrants to learn about the potential of their markets and their market position.

Market Research and Business Intelligence

Our market size and share estimates assist our clients in learning about their operational and performance market position. Such awareness assists them in enhancing their current market positioning and capitalize on their competitive advantages to increase their market share.

Area & Site Analysis

The site analysis selection process was developed to assist clients in evaluating their next store location. The site analysis service is one of the applications of our massive data warehouse of real estate estate, retail, services, restaurants, and demographics. The approach considers more than 15 factors to evaluate potential locations. Clients receive an evaluation score of how suitable the location is to their brand.

News Listening

Global Markets’ extensive secondary research involves tracking industry, brand, location, real estate, and country news and reports. The News Listening service transforms the existing information fed into the business intelligence platform for users to easily view and learn about market updates. The service is delivered in two formats; periodic newsletter and online website access via The service tracks news and updates in print and online news mentions.